Companies that understand social networking are more innovative

Social technology have a huge potential to make companies more innovative. Interestingly often there is a big correlation between the innovativeness of a company and the maturity levels companies reach using social networking technology. The more innovative a company the better they understand the network effect and the wisdom of the crowd. "Nobody is as smart as everybody!" Maturity levels in social networking I've been writing a series of articles on the three maturity levels we see at companies using social technologies. The three levels are: Reaching people - People primarily use the platform to push information to others. The biggest benefit is the increased reach compared to other chan