Social platform managers KPIs

Over the past few weeks I’ve had a number of conversations with social platform managers about their KPIs for 2018. A social platform manager is the person in an organisation who is responsible for the success of the platform. Examples of social platforms are Workplace by Facebook, Yammer, Jive, IBM connections, etc. Real platform success is achieved when the platform is used everywhere in the business to improve communications and collaboration in day to day work. People use it to get their work done. If you are successful, this will reflect in high daily and weekly usage figures. So, an easy conclusion would be that weekly and daily usage figures should be your KPIs. However, there are two