Workshop ESM @ the Dutch Microsoft offices

Posted on April 28, 2011 by Jaap Linssen
RoadBecause of great success we are planning our third workshop on Enterprise Social Media. It will be held at the Microsoft office in the Netherlands. It will be on June 10th from 9 to 12 am. In the first part we will inspire you with success stories and in the second half we’ll tell you how to design an adoption program. The workshop is free for companies that are interested to deploy ESM to improve their business. Read on for a more detailed description in Dutch. If you are interested or would like to know more, please do not hesitate to contact us.

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Dealing with the social media message avalanche

Posted on April 8, 2011 by OrangeTrail

When social media tools are launched to support the activities of enterprises the most frequently heard complaint is that people will be overwhelmed by an avalanche of messages. This article reviews the problem and suggests how a company can make sure employees aren’t inundated.

In many cases the avalanche complaints are well grounded. People get too many messages because the companies social media strategy has been poorly conceived and the tool badly used. There is an important distinction to make as problem doesn’t lie so much with the volume of messages, rather than with their relevance. Continue reading →

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Enterprise Social Media – but is it really social?

Posted on March 30, 2011 by phil.kropp

You can’t make ESM community work without having a social element to it in much the same way as you can’t run a business without informal conversations around the water cooler.

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We’re Hiring!

Posted on March 25, 2011 by phil.kropp

Well it had to happen and it’s nice that its sooner than we expected. Bringing in a couple of big, exciting projects has given us the opportunity to expand our team and whoever we take on will play a pivotal role in shaping the future of OrangeTrail. We’re excited about seeing what sort of response we get to our recruitment drive and we’re hoping our network will help us uncover some real talent. We’d welcome recommendations, tips and tricks and in return we’ll share our experience of trying to recruit in the social media arena.

read more…

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Book review: The executive guide to enterprise social media

Posted on March 11, 2011 by Jaap Linssen

I just read the Executive’s Guide to Enterprise Social Media Strategy by Thomas and Barlow. It is easy to read, sometimes amusing, and it lays out the social media landscape nicely.

Who should read it?
This book will be useful for people who need to be introduced to the subject and be convinced of the business potential of ESM.

Who should buy it?
If you’re convinced that your company can benefit from enterprise social media but your management isn’t, then buy the book for them. It will help your formulate your case and convince them when read the book.

What’s good about it?
This is one of the few books that cover the full scope of the subject. Most books focus on using social media as a new tool for marketing and PR to push your message, or to use it for co-creation. This book also shows you how it can improve performance across many dimensions of your company. Continue reading →

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Six Reasons To Build Your Enterprise Social Media Community

Posted on February 24, 2011 by OrangeTrail

Here’s six compelling reasons to build a social media community within a corporate setting. We’d like to hear your views on the list, or any additions you might have based on your experience. (you can comment below).

1. You’ll get to know what your company knows. Social media technology forges links between people and captures the subject of their conversations. This linking of knowledge to people creates a searchable version of the tacit knowledge of your company.  As long as you stimulate the right conversations, you’ll start to uncover what your organisation really knows.

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Gartners’ top 10 strategic technologies for 2011

Posted on February 16, 2011 by Jaap Linssen

In October 2010 Gartner published a top 10 for the technologies enterprises should be factoring into their strategic planning in 2011. Social communication and collaboration (our expertise) is in third place. Here’s the list: Continue reading →

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McKinsey: Highly networked companies clearly outperform others

Posted on February 15, 2011 by OrangeTrail

McKinsey has performed research on Web2.0 usage within companies with a response of 3,249 executives. Here is their advise: “The imperative for business leaders is clear: falling behind in creating internal and external networks could be a critical mistake. Executives need to push their organizations toward becoming fully networked enterprises.” Continue reading →

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Do you know what your company knows?

Posted on February 14, 2011 by phil.kropp

Have you ever stopped to think about who has the knowledge that makes your product or service successful?  Is it the usual suspects that you invite to meetings when you want to improve things or solve problems? Or could some knowledge reside elsewhere in the company, outside this tight-nit group? With IT perhaps? Or maybe in marketing? Or even with a supplier? Or maybe even with your customers, after all they use your product on a daily basis. Continue reading →

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Introduction to OrangeTrail

Posted on February 14, 2011 by OrangeTrail

A brief company presentation of OrangeTrail outlining what enterprise social media are, why they are important to your business, and listing our portfolio of services.

OrangeTrail introduction
View more presentations from Jaap Linssen.

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