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Category Archives: Blog
Enterprise Social Media – but is it really social?
The problem is though that companies who don’t focus the conversations within their ESM environments on business relevant issues see the discussions rapidly devolve into the mostly social. Continue reading
Posted in Blog, Social Business
Tagged benefits, Enterprise 2.0, Enterprise Social Media, ESM, social media tools
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We’re Hiring!
Bringing in a couple of big, exciting projects has given us the opportunity to expand our team and whoever we take on will play a pivotal role in shaping the future of OrangeTrail. Continue reading
Six Reasons To Build Your Enterprise Social Media Community
Here’s six compelling reasons to build a social media community within a corporate setting. We’d like to hear your views on the list, or any additions you might have based on your experience. (you can comment below). 1. You’ll get … Continue reading
Posted in Blog, Social Business
Tagged benefits, collaboration, Enterprise 2.0, Enterprise Social Media, ESM, social media tools
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Gartners’ top 10 strategic technologies for 2011
In October 2010 Gartner published a top 10 for the technologies enterprises should be factoring into their strategic planning in 2011. Social communication and collaboration (our expertise) is in third place. Here’s the list:
Posted in Blog, Dots
Tagged Gartner, news, research, strategic plan, strategy, Vision
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McKinsey: Highly networked companies clearly outperform others
McKinsey has performed research on Web2.0 usage within companies with a response of 3,249 executives. Here is their advise: “The imperative for business leaders is clear: falling behind in creating internal and external networks could be a critical mistake. Executives need … Continue reading
Posted in Blog, Social Business
Tagged benefits, collaboration, McKinsey, research, Results, ROI, social media tools, Web2.0
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Do you know what your company knows?
Have you ever stopped to think about who has the knowledge that makes your product or service successful? Is it the usual suspects that you invite to meetings when you want to improve things or solve problems? Or could some … Continue reading
Posted in Blog, Social Business
Tagged benefits, collaboration, Enterprise 2.0, Enterprise Social Media, ESM, ISM, Knowledge, sharing, social media tools
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Introduction to OrangeTrail
A brief company presentation of OrangeTrail outlining what internal social media are, why they are important to your business, and listing our portfolio of services. Continue reading
Jive finds staggering results from use of internal social media
Jive software, one of the key software vendors for internal social media, recently commissioned a survey with their customers to find out what the results are of using internal social media. They found some staggering results: An increase in collaboration … Continue reading
Are you transitioning to Capitalism 3.0?
Steve Denning wrote a post on the transition from Capitalism 2.0 to Capitalism 3.0 that is starting to take shape. It is becoming increasingly clear that the management paradigm most of us grew up with (Capitalism 2.0) does not deliver. A key factor in this is the enormous disengagement of the workforce. However, a new paradigm is emerging; Capitalism 3.0. We believe that internal social media (ISM) can be an important leverage enterprises can use to make the shift to 3.0. Continue reading
Top 10 Google Labs Projects From 2010
Google presents their top 10 Google labs projects. “Google Labs is the place where you can find a lot of experimental services that are developed by Google engineers in their “20 percent time”. As Jeffrey Ressner points out, “Labs began [back … Continue reading
Gartner Says Worldwide Enterprise Social Software Revenue to Surpass $769 Million in 2011
Gartner: “Worldwide enterprise social software revenue is on pace to total $664.4 million in 2010, a 14.9 percent increase from 2009 revenue of $578.2 million, according to Gartner, Inc. The market is poised for continued growth in 2011 when revenue … Continue reading
Our Vision
We will help you know what your company knows and create value from it. We will enable novel forms of collaboration by linking people to knowledge and to each other, creating a slick, powerful and engaged organisation. Continue reading