Category Archives: Blog

Dealing with the social media message avalanche

When social media tools are launched to support the activities of enterprises the most frequently heard complaint is that people will be overwhelmed by an avalanche of messages. This article reviews the problem and suggests how a company can make … Continue reading

Posted in Blog, Social Business, Social Media | Tagged , , , , , , , | Leave a comment

Enterprise Social Media – but is it really social?

The problem is though that companies who don’t focus the conversations within their ESM environments on business relevant issues see the discussions rapidly devolve into the mostly social. Continue reading

Posted in Blog, Social Business | Tagged , , , , | Leave a comment

We’re Hiring!

Bringing in a couple of big, exciting projects has given us the opportunity to expand our team and whoever we take on will play a pivotal role in shaping the future of OrangeTrail. Continue reading

Posted in Blog | Tagged | Leave a comment

Book review: The executive guide to enterprise social media

This is one of the few books that cover the full scope of enterprise social media. Most books concern themselves with using social media as a new tool for marketing and PR to push your message, or to use it for co-creation. This book also shows you how it can improve performance across many dimensions of your company. Continue reading

Posted in Blog, Dots | Tagged , , , , , , | Leave a comment

Six Reasons To Build Your Enterprise Social Media Community

Here’s six compelling reasons to build a social media community within a corporate setting. We’d like to hear your views on the list, or any additions you might have based on your experience. (you can comment below). 1. You’ll get … Continue reading

Posted in Blog, Social Business | Tagged , , , , , | 2 Comments

Gartners’ top 10 strategic technologies for 2011

In October 2010 Gartner published a top 10 for the technologies enterprises should be factoring into their strategic planning in 2011. Social communication and collaboration (our expertise) is in third place. Here’s the list:

Posted in Blog, Dots | Tagged , , , , , | Leave a comment

McKinsey: Highly networked companies clearly outperform others

McKinsey has performed research on Web2.0 usage within companies with a response of 3,249 executives. Here is their advise: “The imperative for business leaders is clear: falling behind in creating internal and external networks could be a critical mistake. Executives need … Continue reading

Posted in Blog, Social Business | Tagged , , , , , , , | 1 Comment

Do you know what your company knows?

Have you ever stopped to think about who has the knowledge that makes your product or service successful?  Is it the usual suspects that you invite to meetings when you want to improve things or solve problems? Or could some … Continue reading

Posted in Blog, Social Business | Tagged , , , , , , , , | Leave a comment

Introduction to OrangeTrail

A brief company presentation of OrangeTrail outlining what internal social media are, why they are important to your business, and listing our portfolio of services. Continue reading

Posted in Blog | Tagged , , , , | Leave a comment

Jive finds staggering results from use of internal social media

Jive software, one of the key software vendors for internal social media, recently commissioned a survey with their customers to find out what the results are of using internal social media. They found some staggering results: An increase in collaboration … Continue reading

Posted in Blog, Social Business, Social Media | Tagged , , , | Leave a comment

Are you transitioning to Capitalism 3.0?

Steve Denning wrote a post on the transition from Capitalism 2.0 to Capitalism 3.0 that is starting to take shape. It is becoming increasingly clear that the management paradigm most of us grew up with (Capitalism 2.0) does not deliver. A key factor in this is the enormous disengagement of the workforce. However, a new paradigm is emerging; Capitalism 3.0. We believe that internal social media (ISM) can be an important leverage enterprises can use to make the shift to 3.0. Continue reading

Posted in Blog, Dots | Tagged , , | 1 Comment

Top 10 Google Labs Projects From 2010

Google presents their top 10 Google labs projects. “Google Labs is the place where you can find a lot of experimental services that are developed by Google engineers in their “20 percent time”. As Jeffrey Ressner points out, “Labs began [back … Continue reading

Posted in Blog | Tagged , , , | Leave a comment

Gartner Says Worldwide Enterprise Social Software Revenue to Surpass $769 Million in 2011

Gartner: “Worldwide enterprise social software revenue is on pace to total $664.4 million in 2010, a 14.9 percent increase from 2009 revenue of $578.2 million, according to Gartner, Inc. The market is poised for continued growth in 2011 when revenue … Continue reading

Posted in Blog, Social Business | Tagged , , , | Leave a comment

Our Vision

We will help you know what your company knows and create value from it. We will enable novel forms of collaboration by linking people to knowledge and to each other, creating a slick, powerful and engaged organisation. Continue reading

Posted in Blog | Tagged | 1 Comment