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Author Archives: OrangeTrail
ESM presentation
Here’s most of the presentation we used today in our workshop on Enterprise Social Media adoption at the Dutch Microsoft office at Schiphol. Enterprise Social Media Workshop View more presentations from Jaap Linssen.
Posted in Blog, Social Business
Tagged benefits, Enterprise Social Media, ESM, Jive, presentation, ROI, strategy
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Proper use of your Activity Stream
There is great danger that your activity stream rapidly fills with posts about people changing their profile picture, linking to others, mentions of birthdays, etc. and this is especially true as the network grows. The consequence is that this type … Continue reading
Posted in Blog, Social Business
Tagged Adoption, collaboration, Enterprise 2.0, Enterprise Social Media, ESM, Tips
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When the hype dies, the real work begins
We came across an interesting survey by Useful Social Media which studied a number of facets of social media use by enterprises. To us the most interesting finding proved a conviction we’ve had for a while. Enterprise marketing and communications … Continue reading
Posted in Blog, Social Business
Tagged Enterprise Social Media, news, research, Vision
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Do you want to allow anonymous posting on your social media?
We’ve had a number of clients discussing the merits of anonymous posting with us. Some feel it’s the only way to generate significant activity on their ESM environment. Our feeling is that the desire to have anonymous posting can be … Continue reading
Six Reasons To Build Your Enterprise Social Media Community
Here’s six compelling reasons to build a social media community within a corporate setting. We’d like to hear your views on the list, or any additions you might have based on your experience. (you can comment below). 1. You’ll get … Continue reading
Posted in Blog, Social Business
Tagged benefits, collaboration, Enterprise 2.0, Enterprise Social Media, ESM, social media tools
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McKinsey: Highly networked companies clearly outperform others
McKinsey has performed research on Web2.0 usage within companies with a response of 3,249 executives. Here is their advise: “The imperative for business leaders is clear: falling behind in creating internal and external networks could be a critical mistake. Executives need … Continue reading
Posted in Blog, Social Business
Tagged benefits, collaboration, McKinsey, research, Results, ROI, social media tools, Web2.0
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Introduction to OrangeTrail
A brief company presentation of OrangeTrail outlining what internal social media are, why they are important to your business, and listing our portfolio of services. Continue reading
Jive finds staggering results from use of internal social media
Jive software, one of the key software vendors for internal social media, recently commissioned a survey with their customers to find out what the results are of using internal social media. They found some staggering results: An increase in collaboration … Continue reading
Are you transitioning to Capitalism 3.0?
Steve Denning wrote a post on the transition from Capitalism 2.0 to Capitalism 3.0 that is starting to take shape. It is becoming increasingly clear that the management paradigm most of us grew up with (Capitalism 2.0) does not deliver. A key factor in this is the enormous disengagement of the workforce. However, a new paradigm is emerging; Capitalism 3.0. We believe that internal social media (ISM) can be an important leverage enterprises can use to make the shift to 3.0. Continue reading
Top 10 Google Labs Projects From 2010
Google presents their top 10 Google labs projects. “Google Labs is the place where you can find a lot of experimental services that are developed by Google engineers in their “20 percent time”. As Jeffrey Ressner points out, “Labs began [back … Continue reading
Gartner Says Worldwide Enterprise Social Software Revenue to Surpass $769 Million in 2011
Gartner: “Worldwide enterprise social software revenue is on pace to total $664.4 million in 2010, a 14.9 percent increase from 2009 revenue of $578.2 million, according to Gartner, Inc. The market is poised for continued growth in 2011 when revenue … Continue reading