Social Media & SharePoint

On Monday February 13th (1:00PM-6:00PM) OrangeTrail is organizing an event in Amsterdam around the theme “Social Media & SharePoint.”

During this event:

- We will share our vision on how you can improve your business using social technology.
- Our clients ING, PostNL and Ziggo will share their experience of using SharePoint as a social intranet and take part in a panel session.
- Many of the leading social software vendors, such as Yammer, Jive, Attini, Newsgator and Workvoices will demo how their products integrate with SharePoint.
- There will be plenty of time for discussion and networking.
- Finally, as it’s OrangeTrail’s first birthday, we’d like everyone to join us for drinks.

The event is aimed at people from large organizations responsible for the intranet, communication, social media and online collaboration.

The event will take place in the Virtual Affairs/OrangeTrail office, Paasheuvelweg 3 in Amsterdam.

Interested to join us, sign in here!

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Management 2.0

Here’s a great speech from Gary Hamel, one of our favorite management thinkers. In this video he talks about the management challenges we are facing today and explains key aspects of modern management models that you need to be successful.

Competitive advantage as we know it has vanished. The value of knowledge is declining everyday because it dissipates so quickly. The game is about “how fast can I create new knowledge?” Continue reading

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Companies working with OrangeTrail

We’re proud, that in our first year of business, the following world class companies have chosen to work with OrangeTrail!

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Yammer moving toward Social Middleware

Yammer has just rolled-out a major upgrade. They have added the ‘Ticker for Enterprise’.

This is a significant upgrade as it provides an insight into where we believe the industry is heading. Yammer, and other similar tools, will become ‘social middleware’. Up to now Yammer was a place where you could share, communicate, and collaborate. The trigger for the dialogue would always be a person. However, in our professional lives, there are more events in our company that (should) trigger communication or collaboration. Continue reading

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Putting social media to productive use within the enterprise

Below is an interview with John Hagel. John is a renowned thinker and publicist on new technology and it’s impact on businesses and society. Even though John doesn’t work for OrangeTrail, his take on putting social media to productive use in enterprises very much resembles our approach.

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ESM presentation

Here’s most of the presentation we used today in our workshop on Enterprise Social Media adoption at the Dutch Microsoft office at Schiphol.

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Proper use of your Activity Stream

There is great danger that your activity stream rapidly fills with posts about people changing their profile picture, linking to others, mentions of birthdays, etc. and this is especially true as the network grows. The consequence is that this type of activity swamps business relevant entries and finding them becomes like looking for a needle in a hay stack.

The place people visit most can quickly become a distracting box of noise. People lose sight of the true business purpose of the network and its value drains away. As a rule of thumb, if the purely social activities go over 15% to 20% of overall entries, start moving them off the main activity stream and put them somewhere else. Continue reading

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Inspiring lecture on self organised learning

This is a truly inspiring presentation by Sugata Mitra on self organised learning. There are obvious parallels to how people in organisations are able to collaborate. In the spirit of Sugata: Work them out yourselves. Just watch. It’s funny to!

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When the hype dies, the real work begins

We came across an interesting survey by Useful Social Media which studied a number of facets of social media use by enterprises. To us the most interesting finding proved a conviction we’ve had for a while. Enterprise marketing and communications investment in social media is slowing and shifting to areas where impact on business fundamentals is greater.

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Do you want to allow anonymous posting on your social media?

We’ve had a number of clients discussing the merits of anonymous posting with us. Some feel it’s the only way to generate significant activity on their ESM environment. Our feeling is that the desire to have anonymous posting can be seen as an indicator of the organisations openness and honesty and its willingness to address controversial issues. We can only think of one situation in which we would advise anonymous posting. However, we’d like to open this issue up to a wider debate and get others to share their experience and views. Continue reading

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